Utterly Butterly Delicious

The Bubbly Girl

Amul(derived from the Sanskrit word, "Amulya" which means priceless) has always been synonymous with the little pony tail bubbly girl wearing a dotted dress. All of us would have met the little girl at a traffic light or a street corner or at the top of a road side shop and would have smiled at her or have discussed about the new punchlines with friends and family. This is an advertisement campaign which has shown us the sense of humor in daily life topics like politics, national affairs, private affairs.
A girl who is much popular to Aishwarya Rai or Katrina Kaif. And this has made the little girl a place in the heart of millions of Indian. A girl who is more popular then Laxman's "common man".

As a kid i use to collect all the amul cartoons, and kept them safely. I use to wait  for my mom to get another butter pack next month, sometime we use to choose a butter packet by seeing the cartoon in the back of the packet. We never use to bring the same cartoons that i already had in my collection, that was the craze in my child hood i had for this pony tail girl. Like me this girl was the best friend to many kids.

For 40 to 45 years, the butterly and cute girl has ruled our heart. Launched in 1966 by the creative combine of K Kurain, Eustace Fernandes, Sylverster Da Cunha and Usha Katrak of Advertising and Sales Promotion Company, this bubbly girl mascot has adorned posters, hoardings, newspapers.Initially, the campaigns used to be hand painted(as was the case in those days). But with the advancement of technology and high quality image building tools taking over the past few years, the bubbly girl has transformed into a much more crisp and colourful image. And it is the same advertising agency, later named to Da Cunha Communications, that has been associated with the campaign ever since.

One can compare the Amul girl with the thoughts of a common Indian on current happenings in Inidia and the world, the bubbly girl has always presented us the fun side of life. Put us a smile in our face.

From SRK six pack to "nano ya na Manno" the girl is always ready to give a butter into our live.